The Advantages of Contact Center Outsourcing

contact center outsourcing

Whether you sell apps, apples, or appliances, efficient and effective customer service is a key component of any business’s success. It ensures that your customers are satisfied while also enhancing brand loyalty and encouraging repeat business. 

One of the best ways to streamline and optimize this key aspect of business operations is through contact center outsourcing. While your company may be the best in the world at making widgets,  it’s likely that your customer touchpoint could use some expert optimization.

Let’s take a closer look at what’s involved in contact center outsourcing and how it might take your business to the next level while saving a significant amount of money.

The Importance of Contact Center Outsourcing

Contact center outsourcing refers to the process of hiring an external company to handle your business’s customer service operations. These companies, also known as business process outsourcers (BPOs), provide trained personnel who can manage customer interactions via various channels, such as phone calls, emails, and live chat.

It’s likely that your company already outsources a fair amount of your business functions such as shipping, warehousing, or manufacturing. Outsourcing your contact center operations offers a far-reaching opportunity to improve your company’s ability to deliver high-quality service that aligns with your company’s standards and goals.

Benefits of Contact Center Outsourcing

Outsourcing contact center operations comes with a variety of valuable benefits, including:

Cost Efficiency

One major advantage of outsourcing is cost reduction. By contracting with the right third-party provider to handle your contact center operations, you can save on expenses related to recruitment, training, equipment, and software, among others. These savings can then be redirected towards strengthening other areas of your business like product development or marketing initiatives.

Access to Global Talent

Outsourcing gives you access to a diverse pool of worldwide talent. BPO companies employ professionals with a variety of skills and expertise, including multilingual capabilities, technical knowledge, and industry-specific experience. This can enhance the quality of your customer service and give your business a significant competitive edge.

24/7 Customer Support

In today’s global marketplace, customers have come to expect round-the-clock support. Outsourcing enables you to provide 24/7 customer service without the need for shift work or overtime pay. This can significantly enhance customer satisfaction and loyalty, especially for businesses with an international customer base.


Outsourcing allows for easy scalability of your customer service operations. You can quickly increase or decrease the number of customer service agents based on seasonal demands, promotional events, or changes in your business model. This flexibility can be pivotal in maintaining high-quality customer service during peak periods.

Focus on Core Business

A third-party partner also frees up your internal resources, enabling you to focus on your core operations and strategic objectives — which can lead to increased productivity and profitability.

Choosing the Right Outsourcing Partner

Choosing the right outsourcing partner is key to reaping these benefits. When selecting a BPO, consider factors such as their track record, areas of expertise, technology infrastructure, and data security measures. Are they a good fit for your company’s culture? Can they keep up with your company’s growth and evolving changes? 

Engaging in a trial period and soliciting feedback from other clients can also be helpful. To ensure a successful partnership, establish clear performance metrics and maintain regular communication with your outsourcing provider. This will allow you to monitor their performance and address any issues promptly.

Trust AdviseCX to Match You With the Best Outsourced Partners

If you’re considering contact center outsourcing, AdviseCX is here to help. We provide consulting services for companies looking to optimize their customer experience. Our team of experts has deep experience in the world of CX and we maintain a vast, global network of contact center outsourcing partners.

We can match you with a third party that fits your company’s goals, budget, and culture. By leveraging our expertise and connections, you can ensure that your outsourced contact center operations will be a success.

Contact center outsourcing offers numerous advantages from cost savings to access to global talent, round-the-clock support, scalability, and more. With careful planning and the right outsourcing partner, businesses can significantly enhance their customer service operations and ultimately, their bottom line.

Talk with the friendly experts at AdviseCX today to find out how we can help take your customer service operations to the next level.